Alternative Brands NZ
Every angler knows that the right gear makes all the difference. At our fishing store, we offer a carefully selected range of fishing equipment for beginners, families, and experienced fishers alike. Whether you're heading to your favourite river, lake, or the surf, our range is built for New Zealand fishing conditions.
Getting started or upgrading your setup is simple with our ready-to-go rod and reel combos. From compact spinning rods ideal for trout fishing in backcountry rivers, to surfcasting rods paired with braided line for beach fishing, we offer great value options for all styles. Our kids fishing rod sets are a popular way to introduce young anglers to the sport, complete with everything needed to start catching fish.
Save time with our tackle kits and lure bundles, which provide a wide variety of essentials in one box. Choose from trout spoon lure sets, assorted hooks, and our Suckerme spinning kits designed specifically for NZ freshwater species. These value packs are ideal for restocking or building your gear collection from scratch.
Having the right tool on hand makes your time on the water more efficient. Our range includes fish hook removers, line cutters, braid tying tools, landing nets, filleting knives, and bait tanks. Whether you're prepping gear, unhooking fish, or packing up, these accessories help you stay organised and ready for the next cast.
We stock locally in New Zealand and deliver directly from our warehouse, with most orders arriving within three working days (excluding rural areas). Our product range is curated to meet the needs of New Zealand anglers, without overwhelming you with overseas-only options or inflated prices.
Explore our online fishing store today and discover a practical, well-priced selection of rods, reels, lures, tackle, and tools—designed to get you out fishing more often and with better results.
All major credit cards are accepted via the Stripe payment gateway and by using Google Pay. We also accept Afterpay and you can pay by direct bank transfer. Prices shown are in NZ dollars and will be invoiced in the same currency. Payment is safe and secure when shopping online with Alternative Brands New Zealand with no hidden costs.
Please note that when paying by direct bank transfer things can take a little longer as we wait for payment to clear. If you are in a hurry we suggest paying by credit card or Afterpay as these are instant and will result in no shipping delay.
Shipping rates to your region are shown on the specific product page. These rates range from as low as $6.50 and as high as $25.00. If products are shipped from the same warehouse then the shipping rate will be the higher of those shown on the selected product pages.
Orders are delivered from locally based warehouses and delivered within 3 business days on average. Please note shipping times are averages and can not be guaranteed. Please contact us for recent delivery times to your region if required.
The total shipping cost will be shown during the checkout process before committing to the order.
Postal Address: Unit 2 25 Headcorn Place, Botany Downs, Auckland 2010, New Zealand
Contact Phone: +64272611950
NZBN: 9429051545697
Copyright © 2025 Alternative Brands New Zealand
